Communications are an essential tool in any change effort. Using this 30-page tool, harness communications to increase others’ awareness and understanding of a change, shift organization-wide mindsets, and mobilize collective capacity to implement change activities.

Using the Communications Planner tool, change leaders accomplish four critical activities in the change process:

• Driving awareness: “I am aware of the proposed change and why it is needed.”
• Increasing understanding: “I understand what is changing and what this means for me.”
• Building capability: “I am able to describe the change to others and implement necessary new behaviors into my work.”
• Engendering commitment: “I share in the success of the change and I am willing to sustain it.”