FACT: Communications increase readiness, ability, and commitment to change.


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Communications are an essential tool in any change effort. Using this 30-page tool, harness communications to increase others’ awareness and understanding of a change, shift organization-wide mindsets, and mobilize collective capacity to implement change activities.

Using the Communications Planner tool, change leaders accomplish four critical activities in the change process:

  • Driving awareness: “I am aware of the proposed change and why it is needed.”
  • Increasing understanding: “I understand what is changing and what this means for me.”
  • Building capability: “I am able to describe the change to others and implement necessary new behaviors into my work.”
  • Engendering commitment: “I share in the success of the change and I am willing to sustain it.”

Have us facilitate a change workshop using the communication planner.

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